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Career InfoI am currently the Marketing Director for
Bosch eBikes Systems North America. Read on to learn more about my career path or check out LinkedIn. |
Recognition
2023 - Selected to Bosch Management Growth Tract
2019, 2022, 2023 - Bosch "Digital Lab" Elected Representative
2018 - InBusiness Featured Professional of the Week
2015 - ATHENA Young Professionals Award Nominee - Dane County
2014 - Sports & Fitness Industry Association Future Industry Leaders Award
2023 - Selected to Bosch Management Growth Tract
2019, 2022, 2023 - Bosch "Digital Lab" Elected Representative
2018 - InBusiness Featured Professional of the Week
2015 - ATHENA Young Professionals Award Nominee - Dane County
2014 - Sports & Fitness Industry Association Future Industry Leaders Award
2019
Bosch is one of the largest companies in the world. I've never worked somewhere quite so massive which makes the learning curve to GSD quite steep, but the upside is a deep bench and over 135 years of business success while giving back to society.
The list is long when you manage the marketing strategy for all of the US and Canada, while also being a central voice in the global marketing team. Some highlights of our work can be found at our website: www.bosch-ebike.com
Bosch is one of the largest companies in the world. I've never worked somewhere quite so massive which makes the learning curve to GSD quite steep, but the upside is a deep bench and over 135 years of business success while giving back to society.
The list is long when you manage the marketing strategy for all of the US and Canada, while also being a central voice in the global marketing team. Some highlights of our work can be found at our website: www.bosch-ebike.com
2016
Trek is a powerhouse of a global bike manufacturer and retailer born and bred in Wisconsin. After 20 years of riding Trek bikes, I was proud to join the organization as a global brand manager to craft and lead the global marketing plan for our hybrid, electric and adventure bikes.
In this seat, I was able to learn a ton about owning the digital experience and ended up completely overhauling the website areas I owned in order to increase traffic by over 15% and win first-page SEO for all my key search terms. Another big win was creating our multi-faceted, global marketing strategy and turn-key solutions for e-bikes--the fastest growing category in the industry. The cornerstone of my role was to own many bike launches. This included three special, completely-new products that are near and dear to my heart; 1120, Super Commuter+ and Checkpoint. All of these campaigns delivered upwards of $30 million dollars to the organization in their launch year alone.
Trek is a powerhouse of a global bike manufacturer and retailer born and bred in Wisconsin. After 20 years of riding Trek bikes, I was proud to join the organization as a global brand manager to craft and lead the global marketing plan for our hybrid, electric and adventure bikes.
In this seat, I was able to learn a ton about owning the digital experience and ended up completely overhauling the website areas I owned in order to increase traffic by over 15% and win first-page SEO for all my key search terms. Another big win was creating our multi-faceted, global marketing strategy and turn-key solutions for e-bikes--the fastest growing category in the industry. The cornerstone of my role was to own many bike launches. This included three special, completely-new products that are near and dear to my heart; 1120, Super Commuter+ and Checkpoint. All of these campaigns delivered upwards of $30 million dollars to the organization in their launch year alone.
2010
Johnson Health Tech is Taiwanese-based and one of the world's largest fitness equipment manufacturers. In 2010, they needed a uniquely skilled person to build a product training program for their growing, global company. My background made me a natural fit to lead this new role. As I had in the past, I identified the needs, acquired the tools I needed to make my plan happen, grew it and we've evolved along the way. My last endeavor before moving on was an extensive plan to better educate our customers not only on product, but on industry insights, ways to increase profits and much, much more.
A major asset to this position was my extensive international exposure both working, studying and traveling abroad. My internal training content and customer education is created for a global powerhouse of 24 wholly owned business units and over 60 global distributors. When your territory is the entire world, this allows one the awesome opportunity to learn business practices, common obstacles, marketplace needs and more from The Netherlands to Australia, China to Brazil and everything in between!
Along the way, I volunteered to head up sustainability efforts for the company with a colleague and learned an immense amount about the ins and outs of sustainable business practices and who the best leaders and resources are in the Madison area "sustainability scene."
Johnson Health Tech is Taiwanese-based and one of the world's largest fitness equipment manufacturers. In 2010, they needed a uniquely skilled person to build a product training program for their growing, global company. My background made me a natural fit to lead this new role. As I had in the past, I identified the needs, acquired the tools I needed to make my plan happen, grew it and we've evolved along the way. My last endeavor before moving on was an extensive plan to better educate our customers not only on product, but on industry insights, ways to increase profits and much, much more.
A major asset to this position was my extensive international exposure both working, studying and traveling abroad. My internal training content and customer education is created for a global powerhouse of 24 wholly owned business units and over 60 global distributors. When your territory is the entire world, this allows one the awesome opportunity to learn business practices, common obstacles, marketplace needs and more from The Netherlands to Australia, China to Brazil and everything in between!
Along the way, I volunteered to head up sustainability efforts for the company with a colleague and learned an immense amount about the ins and outs of sustainable business practices and who the best leaders and resources are in the Madison area "sustainability scene."
2008
Because I love riding my bicycles, I started to pursue opportunities within the Madison bike industry. Saris Cycling Group gave me the opportunity to focus on the customer's experience with the products, especially around training with a power meter. It was during this time I identified a real problem with the bike shops--they didn't know how to talk about let alone sell a power meter unless their 18 year old Cat 2 racing kid was working in the shop that day. From this knowledge I created a series of training initiatives for the shop employee, all while continuing to support customer learning. This is when my expertise first expanded to include "internal marketing" or what's more formally known as product training.
Because I love riding my bicycles, I started to pursue opportunities within the Madison bike industry. Saris Cycling Group gave me the opportunity to focus on the customer's experience with the products, especially around training with a power meter. It was during this time I identified a real problem with the bike shops--they didn't know how to talk about let alone sell a power meter unless their 18 year old Cat 2 racing kid was working in the shop that day. From this knowledge I created a series of training initiatives for the shop employee, all while continuing to support customer learning. This is when my expertise first expanded to include "internal marketing" or what's more formally known as product training.
2003
Early on, I auditioned for the Red Bull Mobile Energy Team (think Mini Cooper with the giant Red Bull can on top). Being selected was a blessing as it spawned into an opportunity to become a manager and open the Downstate Illinois market--all while wrapping up my MBA. Through three positions over four and a half years, I learned more than I could have ever imagined and was given the runway to try just about anything I could dream up to build the brand in my market.
2007
After discovering that we never fit into the Chicago suburban lifestyle, my now husband and I became Cheeseheads in 2007 to adopt a more urban, creative and outdoor-oriented life. This paid off tremendously. I ended up going back to Red Bull for another year and a half on the sales side of the business. What I learned and gained from this new perspective I've been able to parlay into an asset that not many marketers have--to know what it's like to knock on doors, negotiate and be in the trenches with the customer.
Early on, I auditioned for the Red Bull Mobile Energy Team (think Mini Cooper with the giant Red Bull can on top). Being selected was a blessing as it spawned into an opportunity to become a manager and open the Downstate Illinois market--all while wrapping up my MBA. Through three positions over four and a half years, I learned more than I could have ever imagined and was given the runway to try just about anything I could dream up to build the brand in my market.
2007
After discovering that we never fit into the Chicago suburban lifestyle, my now husband and I became Cheeseheads in 2007 to adopt a more urban, creative and outdoor-oriented life. This paid off tremendously. I ended up going back to Red Bull for another year and a half on the sales side of the business. What I learned and gained from this new perspective I've been able to parlay into an asset that not many marketers have--to know what it's like to knock on doors, negotiate and be in the trenches with the customer.